Following months of R&D Remsdaq were ready to take their latest new product “Entrostar” to market. Dynamic packaging was designed to reflect Entrostar’s innovative product design and features included the logo and faceplate, the outer sleeve and inner box along with instruction manuals and software installations disks. Consideration also had to be made for VAR’s, bulk packaging and a variety of printing processes. EntroStar was showcased at ISC West, USA 2013 where it won best Access Control Hardware and Software by the Security Industry Association.
As part of Jiahua Chemicals pre-event marketing BZ were commissioned to design a bi-lingual full page advert to promote their new environmentally friendly polyols and announce their attendance at PU China 2013. Rather than a single page vertical advert, BZ proposed a full double page spread to create real impact. The headline “Greenovation” was developed and as Shanghai is recognised as the polyurethane capital of China, palm leaves were manipulated onto the Shanghai skyline to create an eye catching cityscape.
To create a link between all pre-event marketing and draw delegates to the Jiahua Chemicals “Greenovation” stand at PU China 2013, the iconic skyline image of Shanghai with palm leaves created for the advertising campaigns was developed to create an instantly recognisable visual landmark at the Nanjing International Conference Centre. The 10m x 10m stand included a meeting room, bar, reception desk, video screens, product display areas and more informal meeting areas.