Archive of: April, 2016

  • Congratulations!!!

    Bibby Maritime receive the Queen’s Award for International Trade

    Queens Award Logo

    As a long standing and respected client, BZ Marketing are proud to be associated with Bibby Maritime who have been awarded the UK’s highest accolade for business achievement, the Queen’s Award for Enterprise for International Trade.

    Bibby Maritime has been providing floating, coastal accommodation for large scale projects around the world within the Oil, Gas, Construction and Shipping sectors, and during the past four years investment in their fleet of accommodation vessels has reached over £20m.

    Jon Osborne, Managing Director at Bibby Maritime expressed… “This is great recognition for our Liverpool based team who take pride in trying to do the right thing in business, abiding by the spirit of relationships rather than the letter of a contract and working at the highest ethical standards”.

    This is not the first Queen’s Award in the company’s history. In 1970 and 1976 Bibby Line achieved the Queen’s Award to Industry and in 1982 the Queen’s Award for Export Achievement and in 2001 the Award for Enterprise.

  • Can black & white logos win companies more business?

    The answer is in black & white

    Black and white logo design

    1,000 UK adults were quizzed on their perceptions of colour with regards to branding. It revealed that companies with logos designed in black, grey or white (65%) are taken more seriously than companies who use red, blue and yellow (24%) and green, purple and orange (11%).

    Black is a colour often associated with luxury, elegance and authority and used by a large number of global companies as it can be perceived as formal and powerful. The least favoured colours by consumers were orange, yellow and brown and the most expensive logos to produce in the long run were orange, purple, green and red as these colours can only be achieved utilising four colour CMYK printing processes.

    Although not an exact science, colour psychology is used extensively in business internationally as colour stimulates emotive perceptions. Previous research reveals 90% of consumer decision making is based on visual perception and a further 80% believe colour improves brand recognition. And as you only get one chance to make good impression, first impressions are made in the first 7 seconds of meeting someone, therefore this needs to be kept in mind when developing a brand as it’s generally the first thing a customer sees.

    According to the latest research, British companies who adopt black and white in their branding could save money and attract more customers. The survey carried out by Cartridge People revealed that 65% of people would take a company more seriously if they had black, grey or white in their branding. And black is the best colour for UK businesses, but whether companies choose to act on this depends entirely on their target audience and brand values.

  • What's Bentley's future vision for the car industry?

    Bentley take service to a new holographic level

    Bentley Butler

    Sci-fi fans everywhere will be totally captivated with Bentley’s future vision of in car holographic butlers. For those of you who have dreamed of possessing your own apparitional ghostlike servant the future looks very bright indeed, as Bentley have spent time conceptualising what the car industry holds for the future.

    The futurist butler will manifest himself from the personalised transportation pod, serving glasses of ice cold bubbly, a copy of The Times (ironed of course!), and even bouquets of flowers – well that’s according to Bentley’s creative graphic designers.

    Stefan Sielaff, Bentley’s Director of Design said “yet-to-be-invented connectivity and technologies that are integrated into the cabin will become ever more important”.

    In a world of autonomous driving it looks like our cars will be given a personality and a human face so you no longer have to feel embarrassed about shouting instructions at your iPhone.

    So just how far have other luxury car brands looked into the future and how much time will they spend, or will they just follow Bentley’s lead? I know not luxury, but the age of the Johnny Cab from Total Recall is well and truly here.

    Johnny Cab

  • A point of Pinterest

    Pinterest promoted pins for UK advertisers

    Pinterest, the visual online book marking platform which allows users to collect and share images recently announced the launch of Promoted Pins to all advertisers in the UK. Promoted Pins which retailers have to pay to post were first launched last January in the States. Available on a self serve basis to all UK advertisers the new offering is designed to expand visibility to category feeds, user home feeds and relevant search criteria.

    With a global userbase of over 100 million, Promoted Pins will enable advertisers to reach a much wider audience than ever before. In the past year the UK has seen significant growth with us Brits showing a particular interest in DIY, home décor and cooking recipes and allegedly pinning up to 1.6 billion a day!

    Pinterest have spent nearly a year developing relationships with British brands like John Lewis, B&Q, Tesco, Marks & Spencers and Manchester United in order to widen its UK presence. And across the Atlantic it made further inroads into retail and signed up stores such as Nordstrom and Macy’s by introducing a “Buy” button for them to sell via.

    Pinterest has been running Promoted Pins in the States for quite some time now and they’re seeing fantastic results, and the drive will scale up what Pinterest currently offers UK advertisers. One particular British brand itching to launch its Promoted Pins is which has been on Pinterest since 2012. But as with Instagram, Pinterest needs to be very careful rolling out the new product so the community feel of the site isn’t jeopardised whilst it carves out its point of differentiation in “social” space.

  • Discover Mr Burberry on Snapchat

    Burberry first to snap it up!

    Mr Burberry Snaptchat

    Burberry’s latest men’s fragrance, Mr Burberry was revealed in an advertising campaign which encourages consumers to scan the ‘Snapcode’ on its products which will direct them straight on to Snapchat.

    The Snapchat channel includes grooming, tailoring tips, a director’s cut of the advert and a behind the scenes video. Although the content developed will only be available in the app for 24 hours, however when consumers scan the Snapcode they will be able to access the channel for two months.

    Burberry’s partnership with Snapchat has seen it appear as the first and only “promoted brand” within the Snapchat Discover section. Burberry has tested the latest Snapchat feature previously when last year it streamed live fashion to the app which the luxury brand claimed resulted in over 100 million impressions.

    Mr Burberry Snaptchat Discover

    The adverts feature British actor and musician Josh Whitehouse and British model and actress Amber Anderson and were photographed by Oscar winning director Steve McQueen with music by Benjamin Clementine.

  • The Ritz-Carlton puts on the Ritz

    The Ritz-Carlton Refresh

    “Putting on the ritz” or the word “ritzy”, although not hip and trendy any more still signifies elegance and luxury. It stems from Cesar Ritz who founded The Ritz Hotel in Paris and The Carlton in London. Cesar Ritz died in 1918 and his wife decided to carry on his legacy and expand the Ritz-Carlton empire which now stands at 87 luxury hotels and resorts in 29 countries.

    The original Ritz-Carlton logo which is an amalgamation of the British Royal Seal (crown) and the logo of a financial backer (lion) was designed by Cesar himself and was last updated some 32 years ago. The logo has recently undergone a refresh along with fine adjustments to the detailing on the crown and lion making them crisper and more elegant. By eliminating the starting capitals and using a bolder font and weight gives the name more authority, and by reducing the size of the lion improves the overall balance. And finally by introducing a new “Tiffany” style pale blue gives the new Ritz-Carlton logo that air of luxury.

    The story behind the blue is quite an intriguing one. A century ago the window glass imported from Europe for a refurbishment turned pale blue after being exposed to the (apparently toxic) Boston air. So Boston Ritz-Carlton decided to install blue glass chandeliers and blue tinted glasses in it’s dining room, a tradition which is still carried out today, and consequently the pale blue glass became associated with luxury.

    All they need to do now is change the colour of the glass to match their new identity more closely.

    So what do you think of the Ritz-Carlton rebrand?…. We think it’s quite refreshing.

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