Brightwater Lodge Branding
After being extremely impressed by Sykes Cottages marketing literature designed and produced by BZ, we were approached by the owners of Brightwater Holiday Lodge to create and develop their brand.
The owners were very clear in what they wanted to achieve – a 5* pet friendly, luxury holiday brand.
Brightwater Lodge is a luxurious 2 bedroomed lodge retreat nestled on the shore of Loch Sunart on the Ardnamurchan peninsula in the Highlands of Scotland with stunning views, surrounded by peace, tranquillity and natural wildlife. The brief was to create and develop a brand that encapsulated all of this aimed at high networth couples.
As there was an abundance of playful otters in the loch we decided to incorporate a graphic illustration of an otter in the logo, but simplified it enough so that it could be printed on a variety of materials. Once the logo was agreed it was applied to a full suite of stationery items, branded pens, bath robes, soap and shower bottle labels, welcome hampers and of course a brand new fully responsive website with a booking engine which we have just recently sent live.
The owners of Brightwater Lodge were so pleased with the end result that they have offered all BZ’s staff free week stays whenever the lodge isn’t booked, which we think will be the 12th of never.